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Have You Or A Loved One Been Hurt By A Unannounced, Google Core Update For August 2023?

Listen folks, I run a LEGO® blog that works in tandem with Amazon affiliate marketing. Trust me when I tell you, I have lost about 75% of my traffic in about a week. Did I do something wrong SEO-wise? Well, I have about 5 years of agency experience and currently work for a publication providing SEO services…so in terms of messing something up…it is unlikely.

Here is what it is like to experience a Google update without knowing about it:

Man Stepping On LEGO® Bricks After Finding Out His Organic Traffic Was Down

If you are down bad like me, please feel free to ask me any SEO-related questions at [email protected].

What Happened To My Affiliate Organic Traffic In August Of 2023?

You are not going to believe this but Google is beginning to prioritize AdWords revenue (big shocker) and SGE (Search Generative Experience). Something is going on where informational and research based segments are taking a backseat 100 yards down the road to AdWords related elements and advertising. Is this temporary? Maybe. This update has done a number on small websites and blogs (myself included) and it is highly unlikely it won’t make a recovery and rise again. And remember: you are not alone in the decline. If you want to learn more about how to use SEO to sell more LEGO® you can explore more of my blog.

Okay, Thank You For Pointing Out The Obvious, What Can I Do?!

Updates, core updates, algorithm shifts can all take anywhere from 2-3 weeks to complete and 30-90 days for the difficult effects to be felt and seen on graphs. Do not panic and do no harm. Please ensure to stick firmly to SEO white hat practices.

What Does That Mean?

You Must Live And Breath The Five Pillars:

1. Keyword Research

2. Keyword Mappings

3. Incredibly Good Content

4. Redirection When Needed

5. Backlink building

All of these must-haves in this SEO order will ensure your site is equipped to come out at the end of this dark tunnel. Whenever the heck that will be. Might not be a bad idea to think about how you can use AdWords or SEM (search engine marketing) to help build your branded presence on SERPs.

Might Not Be A Bad Idea For CRO

Honestly, while Google figures out if it wishes to remain an organic search engine, it can’t hurt to work with what you’ve got, or what you have left. CRO, known as conversion rate optimization, can ensure that your affiliate marketing traffic is poised to buy something or complete an action. Learn to familiarize yourself with A/B split-testing elements with Google optimize, experiment with colors, and find out where on the page buttons need to be placed.

Your Affiliate Marketing Organic Traffic Will Recover Eventually

Remember your content. Keep those actions clear. I’ll see you on the beach…I mean search engine results pages.