---
type: "Article"
title: "Get In While You Can: LEGO® Assembly Square is the February 2024 Investment"
description: "LEGO® 10255 Assembly Square is beginning to retire in certain regions. This means retail retirement is going to happen soon - invest in this top LEGO® set for February 2024!"
resource: https://baumlinks.com/lego-creator/lego-assembly-square-february-investment-2024/
tags: ["Baumlinks LEGO® Creator Post Archive"]
timestamp: 2026-03-13T08:09:18+00:00
---

**This Set Represents 10 Years Of LEGO® Creator Expert Modular Builds And Should Represent An Addition To Your LEGO® Investment Portfolio**



The wait is over — LEGO® 10255 Assembly Square **officially retired in February 2024**, and the aftermarket is already doing its thing. Sealed copies are going for around $380, up from a retail price of $299.99. That’s a solid ~27% appreciation in just over a year of retirement, and modular builds historically have much more runway than that.



Let’s break up this analysis into three main parts:



**_What makes this set a quintessential modular build?_**



**_How have past modular sets performed post-retirement?_**



**_Should you invest in LEGO® 10255?_**

     ![LEGO Creator Expert Assembly Square 10255 Building Kit (4002 Pieces)](https://m.media-amazon.com/images/I/51HUU3wyvnL._SL500_.jpg)

## Key Takeaways (4 quick facts)

- 🏗️ **4,002 pieces** with 9 unique minifigures — 8-10 hours build time
- 📅 **Retired February 2024** after years on shelves at $299.99
- 📈 Already at **~$380 sealed** — ~27% appreciation in one year
- 🏆 Modular builds average **~500% appreciation** long-term



## What Makes LEGO® Assembly Square So Appealing?



For starters, let’s see what we are cooking up in the center of this marvelous LEGO® city design: we have a dentist’s office, a café, and a dance studio – **authenticity at its peak!**



To join the intricate facades of the Assembly Square, we have a total of 9 minifigures: you’ll find a dentist, barista, baker, florist, music store assistant, dancer, photographer, LEGO® fan, and a cute baby figure displayed to bring the scene to life. FYI, **_every single minifigure in this set is unique._**



Also, with 4,002 pieces, it will take you at least 8-10 hours of quality build time to get this 15-inch long by 13.5-inch high modular build put together. You’re getting what you pay for in terms of intricacy, design, cost, minifigures, and build experience. If you’re into [big LEGO® sets as investments](/okf/posts/lego-investing/big-lego-sets-are-a-definite-buy.md), this is textbook.



Finally, let’s get to the bottom of LEGO® Creator Expert price appreciation: The Fanbase. LEGO® City fans who love the Creator Expert subtheme get to mix and match the creation of their very own LEGO® city, which usually encompasses an entire room, and decades of build time.



## How Have Past LEGO® Modular And Creator Expert Sets Performed Post-Retirement?



I have provided a table below to give you a more holistic overview, but the simple answer is that historically, these sets dominate the [long-term hold LEGO® investment strategy](/okf/pages/lego-investing.md). The analysis of retired LEGO® Creator Expert modular builds unveils a remarkable overall finding: **_an average price appreciation of approximately 500% from retail prices given enough time._**



| Name of Set | Retail Price | Current Price |
| --- | --- | --- |
| 10232 Palace Cinema | $149.99 | $300 (approx.) |
| 10243 Parisian Restaurant | $159.99 | $400 (approx.) |
| 10218 Pet Shop | $149.99 | $300 (approx.) |
| 10197 Fire Brigade | $149.99 | $500 (approx.) |
| 10224 Town Hall | $199.99 | $700 (approx.) |
| 10182 Cafe Corner | $139.99 | $2000 (approx.) |



## Should You Invest In LEGO® Assembly Square 10255?



Now that it’s retired, the question isn’t “why aren’t you investing” — it’s “did you grab enough?” The Assembly Square retailed for $299.99, and sealed copies are already commanding around $380. Long-term projections look even better — on pace to push past $475-$600 over the next few years based on how modulars historically perform. Used copies still run around $230, which isn’t a bad entry point if you’re a builder first and investor second. And remember the LEGO® investing rule of two: one to build and one to sell. Not sure what [LEGO® sets hold their value](/okf/posts/lego-investing/why-lego-sets-bricks-are-so-expensive.md)? This is exhibit A. Want to know what your collection is worth? [Discover the value of your LEGO®](/okf/posts/lego-faqs-how-to/discover-the-worth-of-your-legos.md).