The Colorful Bricks Are a Masterful Creation For Creativity, But Its True Meaning Spans Beyond A Simple Definition.
LEGO® is a danish company. Put simply, “LEGO®” comes from the danish words “leg godt,” which means “play well.” The “dt” is dropped and “le” and “go” are pushed together to form the “LEGO®” we know so well today! The company is built around a fun, playful experience and choosing how to build to your set is factored into the malleability of set play as well.
Is There A Bigger Meaning To LEGO®?
LEGO® is an iconic toy, and when the company first formed, it was actually “Billund Woodworking Factory.” This does not have the same ring. The simplified danish phrase into a company brand resonates across cultures and continents. LEGO® has now become synonymous with a toy that brings absolute joy and fun to anyone. Think back: when is the last time you saw LEGO® and thought, “I’m bored.” Never. The meaning of LEGO® is timelessness and playing well forever, with everyone you cherish.
What Is The Full Name Of The LEGO® Company?
“LEGO®” is the toy while “The LEGO Group” refers to the actual firm.
Want to learn more about LEGO®? Head on back to the blog!