The Privately Held Company Does Not Have A Stock But There Are Other Ways To Invest…
LEGO® is a privately owned and operated toy manufacturing company out of Billund, Denmark with manufacturing centers around the globe. Per LEGO®’s own ownership breakdown, 75% of the company is owned by KIRKBI A/S (the Kirk Kristiansen family’s holding company) and the other 25% is held by the LEGO® Foundation.
Why Has LEGO® Remained Private Without A Stock?
If it ain’t broke, don’t fix it. In 2022 alone, LEGO® grew its revenue by a staggering 17%. And more recently, the company delivered record results for 2024. The company is entirely capable of governing and growing itself without the need for public funding. This allows LEGO® to remain true to its vision, passion, and business model.
Why Do Businesses Stay Private?
It is hard to say for certain as it is a case-by-case basis. We can take a look at other businesses’ reasons for remaining private: you are only beholden to a small group of owners, you can keep control over your brand, and you can keep your existing strategy. Public companies have an IPO to gain capital and broaden their scope – there is no need for LEGO® to do such a thing. They have the capital and growth they need, and the colorful bricks are showing zero sign of stagnation.
So, How Can You Invest In LEGO®?
The best way to grow the company is to invest in its tangible product offering. Get out there and stock up with some LEGO® sets! Historically, research into the secondary market has found long-run averages around ~11% per year (and about ~8% in real terms) across large samples—sometimes even beating gold—though individual results vary wildly by set, timing, condition, and storage. Plus, by buying sets you support the private shareholders, the workforce, the company, and the vision to “play well” with arguably the greatest toy in global history.
2026: The Closest Thing To “LEGO® Stock” (Without Buying LEGO® Stock)
If you’re here because you want the “LEGO® upside” in February 2026, the honest answer is still the same: there’s no ticker to punch in. But you can invest around LEGO®—the LEGO® resale market (BrickLink/BrickEconomy), the broader toy/entertainment category, and the owner ecosystem (KIRKBI-backed initiatives and partnerships) are where the business-world gravity happens. Just keep your expectations grounded: LEGO® is private by design, and most “investment” angles are either indirect or tied to the secondary market.
February 2026: Recent LEGO® News Worth Knowing (Even Without A Stock)
If you want the most current “signal” for the LEGO® ecosystem in early 2026, it’s not a stock chart—it’s the company’s partnerships, hiring, and product pipeline. Over the past few weeks alone, LEGO® has rolled out fresh partnership announcements (including a multi-year deal with Crocs) and teased upcoming tie-ins (like a Netflix collaboration), while also making visible leadership moves. None of that changes the core truth—LEGO® is still private—but it does show the brand is actively widening its moat through global collabs, new launches, and long-horizon planning.
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