You have asked the million-dollar question. Can you handle the truth? LEGO® is expensive because of the process, the pieces, the quality, and the design. It isn’t easy, and there is a fine print, but there could be a method to getting LEGO® for the low. There is no such thing as a free lunch, but there might be a way to find free bricks…
Sets Are Never Offered Free Outright But You Can Get Some In Addition To Your Purchase.
While LEGO® doesn’t offer sets for free outright online, they do have an array of promotional activities, events, conventions, and Insider LEGO® programs that can get you there. Let’s explore your options!
Join The LEGO® Insider Program
This customer VIP loyalty program (now, LEGO® Insider) is your golden ticket to the LEGO® releases, sets, promos, and maybe a gift bag. From buying your favorite sets, uploading receipts, and gaining points to participating in surveys and following LEGO® on various social media platforms, the program offers a myriad of ways to get some extra goodies.
Seasonal Giveaways For LEGO®
Holidays like Christmas, Valentine’s Day, and Easter often feature special promotional offers or contests from LEGO®. During these seasons your local LEGO® store will be stocked with GWPs and giveaways that are given in conjunction with your set purchase! Check their website and stores for a chance to score free or discounted sets—and make sure to stop by the LEGO® store in person!
Missing Bricks? No Problem!
This isn’t free but a replacement! Worry not if you ever find yourself heartbroken over a missing piece in your newly bought set. LEGO® offers to replace most missing elements free of charge.
And the best part? You generally don’t need a receipt. You are not getting LEGO® for free..but…you certainly are not spending any more money!
I know, so far it’s a bit of a bamboozle for ya. I am just explaining that LEGO® doesn’t come free or cheap!
Halloween Bonanzas Spooky Season Giveaways
If you find yourself near a LEGO® store around Halloween, consider dressing up like your favorite character! Some LEGO® stores give away free bricks to visitors in costumes, and some retail stores, like Target, host LEGO® giveaways during this season.
Embrace the holiday season and become a laughing Halloween Leprechaun who lingers for LEGO® near the LEGO® store! Now say it twelve times fast…
LEGO® Building Contests Can Score You A Free LEGO® Prize
If you pride yourself on your LEGO® building skills, participating in a LEGO® building contest can be an exhilarating way to win free sets. These contests often occur in LEGO® stores, and the prizes are worth the effort. You will likely obtain a minifigure, set, or piece that no one else will ever get.
LEGO® Blogs and Online Communities:
There’s a thriving online community of LEGO® fans who are as friendly as they are passionate about LEGO®. They often are updated, by the minute and of their own volition, of LEGO® GWPs and giveaways.
Most LEGO® fans happily share tips on scoring free or discounted sets. Like the Baumlinks LEGO® blog, there are websites and blogs dedicated to LEGO® and they themselves frequently run their own contests and giveaways! Engage, bookmark, post, follow, and participate to increase your chances of getting something in a post or raffle.
No Free (LEGO®) Lunch
From customer loyalty programs to seasonal giveaways, dressing up, engaging with the community, and entering in skill-based contests, there are several paths to acquiring free LEGO® — but remember, there is no free lunch!
Now that you’re equipped with the secret of this knowledge, go out there and have some fun — happy building!
- Why Is the LEGO® Bird of Paradise So Expensive? - September 14, 2025
- Why Is LEGO® Cloud City So Expensive? - August 18, 2025
- Why Are LEGO® Lord of the Rings Sets So Expensive in 2025? - August 18, 2025