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LEGO® Came Out In Style October 2025 With A GWP, Gift With Purchase, Set That Was Rare, Aesthetically Pleasing, And Quick To Leave Stock

This incredibly small and aesthetically designed LEGO® Gift With Purchase Set, 40698: Books Are My Passion, could help you ring in the New Year in style. This 285-piece set brings a special flare of tranquility to any LEGO® collection, matching similar vibes to the botanical collection. Personally, I feel like this set brings a dash of serenity and a bit of inception by bringing a small bookcase to your bookcase right in your living room.

Let’s explore the key aspects of this set:

  • The Build
  • The Design
  • The Minifigure(s)
  • The Cost (or how to get this unique GWP)

With these key elements, you can decide if it’s worth hunting for and buying on third-party platforms.

LEGO® GWP Books Are My Passion Set 40698 Box

What’s The Build Like For Books Are My Passion?

With 285 pieces, you are looking at a build that will take the average LEGO® builder a maximum of 1.5 hours. Most beginner to advanced builders take roughly 1-1.5 hours to build a few hundred pieces.

The build itself is not complicated, and the multi-colored gold/silver bar bricks used to copy the appearance of book bindings are an exceptional touch. This is a LEGO® bookshelf building technique I don’t see very often—it comes out marvelously. Nothing is difficult about the build, and you should have a lot of fun modifying it or making your own MOC (My Own Creation) by surrounding it with your collection’s LEGO® structures.

LEGO® GWP Books Are My Passion Built And Displayed With Minifigure Holding Book

What’s The Design Like For The Books Are My Passion LEGO® Set?

I love the design of Books Are My Passion, and you will, too! It is quite small, with dimensions of 12 cm (5 in.) high, 9 cm (3.5 in.) wide, and 9 cm (3.5 in) deep—but these dimensions add to the allure.

A few really unique callouts:

  • The minifigure head on top of the bookcase is a world map printed on a LEGO® head that appears to be one-of-a-kind to this set.
  • Using 1×1 brown studs to make ornaments on top of the bookcase is an insanely simple yet beautiful design.
  • The design of the blue reading chair and library ladder are two elegant pieces that complement the bookcase’s brown-hue well.

Honestly, this set has such an artsy and authentic feel to it. It’s a wonderful design.

Books Are My Passion Gift With Purchase Side View Of Set With Minifigure on Ladder

Is The Minifigure Inside Worth It?

Unfortunately, the minifigure is the worst part of this set. It is a very simple female minifigure with only a finely printed LEGO® sweater for the torso. The hairpiece, head, and legs are nothing to write home about. Still, I think this simple minifigure does contribute to the overall aesthetic of set 40698. This set lives by two watchwords: Simple and elegant.

LEGO® GWP Books Are My Passion Closeup Of Female LEGO® Minifigure On Bookshelf

Is The GWP Books Are My Passion Worth It? How Do I Get It?

Another downside to this set: It’s a GWP Gift With Purchase. This set is no longer offered as it was a GWP from October 28th to November 11th, 2024, when holiday LEGO® shoppers spent US $130.00 / AU $215.00 / €130.00 / £130.00 on LEGO.com or spent their LEGO® funds at a local LEGO store during the promotion. It was worth it as a rare find and collectible in late October to early November 2024, but with February 2026 here, the only way you can get this set is via third-party platforms and sellers—bummer.

According to BrickEconomy, the current market value for 40698 Books Are My Passion sits around $90 USD for a sealed copy in early 2026. That’s a significant premium considering this was originally a free promotional set. If you’re trying to pick one up secondhand, expect to pay anywhere from $65 to $100+ depending on condition and seller.

Frankly, I would take inspiration from this design and build your own using pieces from your personal LEGO® collection! Plus, I’ve linked the LEGO® page that allows you to download the directions for the Books Are My Passion set to get you started. Enjoy!

How Books Are My Passion Fits Into The LEGO® Ideas Legacy

Set 40698 Books Are My Passion holds a special place in LEGO® history as it was the winning entry in the LEGO® Ideas “Me, Myself and I” design contest back in 2023. The original design, titled “Reading, Reading and Reading” by fan designer Fr_An, captured the community’s imagination with its cozy, literary aesthetic. LEGO® Ideas continues to thrive in 2026 with exciting releases like the Love Birds set for Valentine’s Day, upcoming Snoopy and Knight Rider sets, and even a Yu-Gi-Oh! design challenge launching this February. The Ideas platform remains one of the most beloved ways for fans to see their creative visions become official LEGO® products.

Matt Buxbaum