The Colorful Bricks Are a Masterful Creation For Creativity, But Its True Meaning Spans Beyond A Simple Definition
LEGO® is a danish company that has perfect its brand, image, and messaging.
Put simply, “LEGO®” comes from the combination of the danish words “leg godt,” which means “play well.” The “dt” is dropped and “le” and “go” are pushed together to form the brand name “LEGO®”
Is There A Bigger Meaning To LEGO®?
Any employee that successfully launches a brand name and mission statement that are magically formed into double meanings deserves a raise. This phrase is huge. It has been around since 1932! It is so good that LEGO® will most likely never change it.
What Is The Full Name Of The LEGO® Company?
“LEGO®” is the toy while “The LEGO® Group” refers to the actual firm.
Want to learn more about LEGO®? Head on back to the blog!
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