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The Privately Held Company Does Not Have A Stock But There Are Other Ways To Invest…

LEGO® is a privately owned and operated toy manufacturing company out of Billund, Denmark with manufacturing centers around the globe. Per LEGO®’s own ownership breakdown, 75% of the company is owned by KIRKBI A/S (the Kirk Kristiansen family’s holding company) and the other 25% is held by the LEGO® Foundation.

Three LEGO® Businessmen Around A Red Bar Chart

Why Has LEGO® Remained Private Without A Stock?

If it ain’t broke, don’t fix it. In 2022 alone, LEGO® grew its revenue by a staggering 17%. And in March 2026, the company reported record results for 2025, with revenue up 12% to DKK 83.5bn. The company is entirely capable of governing and growing itself without the need for public funding. This allows LEGO® to remain true to its vision, passion, and business model.

Why Do Businesses Stay Private?

It is hard to say for certain as it is a case-by-case basis. We can take a look at other businesses’ reasons for remaining private: you are only beholden to a small group of owners, you can keep control over your brand, and you can keep your existing strategy. Public companies have an IPO to gain capital and broaden their scope – there is no need for LEGO® to do such a thing. They have the capital and growth they need, and the colorful bricks are showing zero sign of stagnation.

So, How Can You Invest In LEGO®?

The best way to grow the company is to invest in its tangible product offering. Get out there and stock up with some LEGO® sets! Historically, research into the secondary market has found long-run averages around ~11% per year across large samples (one study tracked 2,322 sets released from 1987 to 2015), though individual results vary wildly by set, timing, condition, and storage. Plus, by buying sets you support the private shareholders, the workforce, the company, and the vision to “play well” with the greatest toy in global history.

Just so you know, that ~11% figure comes from data that ends in 2015 and does not account for selling fees or shipping. A BrickNerd analysis of 826 retired sets found 11.7% a year on sets that actually sold, but roughly break-even if every set listed on BrickLink sold at its asking price. Prices usually start climbing 2 to 3 years after a set retires, so patience is the name of the game, grab a few sealed sets and let them sit!

2026: The Closest Thing To “LEGO® Stock” (Without Buying LEGO® Stock)

If you’re here because you want the “LEGO® upside”, the honest answer is still the same: there’s no ticker to punch in. But you can invest around LEGO®—the LEGO® resale market (BrickLink/BrickEconomy), the broader toy/entertainment category, and the owner ecosystem (KIRKBI-backed initiatives and partnerships) are where the business-world gravity happens. Just keep your expectations grounded: LEGO® is private by design, and most “investment” angles are either indirect or tied to the secondary market.

August 2026: Recent LEGO® News Worth Knowing (Even Without A Stock)

If you want the latest read on LEGO®, it’s not a stock chart, it’s the company’s own half-year numbers. On 25 August 2026, LEGO® reported first-half revenue of a record DKK 41.9bn, up 21%, with operating profit of DKK 10.9bn and net profit of DKK 8.6bn. It also launched a record 332 new sets in the first half, debuted SMART Play for selected Star Wars and Pokémon sets, and paid DKK 1.9bn to buy 29 LEGO® and LEGOLAND Discovery Centres from Merlin Entertainments. None of that changes the core truth—LEGO® is still private—and Merlin, which runs the LEGOLAND parks, is private too, so it is not a back door into LEGO® stock either.

Matt Buxbaum

Matt Buxbaum · CEO at Baumlinks LLC

Matt B. spends his time arm wrestling, boxing, and most importantly, building LEGO®. His eclectic tastes give you dynamic information on all things LEGO® news and LEGO® product releases.

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